Children's Literacy Project
The Children’s Literacy Project is redefining how we approach literacy in America. Through award-winning storytelling, they inspire people to become reading volunteers in their own neighborhoods. Their groundbreaking national literacy database makes it easier than ever to connect with trusted organizations and take action in the fight against illiteracy.
Branding, illustration, website design & creation, SEO
Balancing Heart with Scale
The challenge was balancing heart with scale. CLP needed a brand that felt deeply human and hopeful, yet strong enough to grow into a national platform — one that could unify their books, films, and storytelling projects under a single, cohesive identity.
Literacy = Freedom
Inspired by Frederick Douglass’s words — “Once you learn to read, you will be forever free” — this concept became the foundation of the brand’s visual language. Every illustration, color, and design choice reflects that feeling of movement, joy, and possibility that comes from learning to read.
Literacy expressed through metaphor — illustrations that capture freedom, joy, and innocence.
From Story to System
The new brand gave CLP a clear and cohesive identity that could grow with them. It translated seamlessly across books, films, and digital campaigns, creating national recognition while staying true to the heart of their mission. The illustrations and storytelling system have become the foundation for how CLP communicates — inspiring new volunteers and expanding their reach in communities across the country.
Illustrated icons
"Alana isn't just a designer and web builder; she's an indispensable team member. Her exceptional design skills and collaborative spirit bring enthusiasm, generosity, and curiosity to every project. We're grateful for her creative assets—from web design and logos to branding and packaging—which consistently earn praise from customers and clients."
Lucy Martin
Children's Literacy Project
From a literal mark to a logo of love and literacy.