case study

Rhodes To Success

Rhodes to Success helps organizations align HR, benefits and compensation strategies with business goals. Led by Greg Rhodes with 40+ years of experience, the firm works directly with leadership to diagnose what’s off, design practical fixes, and stay involved until meaningful change happens

roles

Branding, Website design & creation

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THE CHALLENGE

Turning Complexity into Clarity

The solution was to create a brand that feels both confident and approachable — a reflection of Greg himself. We simplified his many offerings into a clear, intuitive structure and paired it with a warm, modern identity system. Clean typography, balanced layout, and authentic language make complex topics feel accessible, while the overall design builds instant trust and credibility.

the challenge

A Brand That Feels Both Professional and Personal

The solution was to create a brand that feels both confident and approachable — a reflection of Greg himself. We simplified his many offerings into a clear, intuitive structure and paired it with a warm, modern identity system. Clean typography, balanced layout, and authentic language make complex topics feel accessible, while the overall design builds instant trust and credibility.

client love

"Alana isn't just a designer and web builder; she's an indispensable team member. Her exceptional design skills and collaborative spirit bring enthusiasm, generosity, and curiosity to every project. We're grateful for her creative assets—from web design and logos to branding and packaging—which consistently earn praise from customers and clients."

Lucy Martin, Party Roast Founder

Lucy Martin

Children's Literacy Project

results

Rhodes to Success now has a brand that feels both capable and kind — a reflection of Greg’s rare ability to blend corporate expertise with genuine care for people.