case study

Rhodes To Success

Rhodes to Success helps organizations align HR, benefits and compensation strategies with business goals. Led by Greg Rhodes with 40+ years of experience, the firm works directly with leadership to diagnose what’s off, design practical fixes, and stay involved until meaningful change happens

roles

Branding, Website design & creation

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THE CHALLENGE

Turning Complexity into Clarity

The solution was to create a brand that feels both confident and approachable — a reflection of Greg himself. We simplified his many offerings into a clear, intuitive structure and paired it with a warm, modern identity system. Clean typography, balanced layout, and authentic language make complex topics feel accessible, while the overall design builds instant trust and credibility.

the challenge

A Brand That Feels Both Professional and Personal

The solution was to create a brand that feels both confident and approachable — a reflection of Greg himself. We simplified his many offerings into a clear, intuitive structure and paired it with a warm, modern identity system. Clean typography, balanced layout, and authentic language make complex topics feel accessible, while the overall design builds instant trust and credibility.

impact

“After reviewing our work, one client said they were really impressed, especially by how our designs appeal to both large organizations and small to mid-sized businesses.”