Rhodes To Success
Rhodes to Success helps organizations align HR, benefits and compensation strategies with business goals. Led by Greg Rhodes with 40+ years of experience, the firm works directly with leadership to diagnose what’s off, design practical fixes, and stay involved until meaningful change happens
Branding, Website design & creation
Turning Complexity into Clarity
Greg needed a brand that could capture both sides of who he is: a personable, down-to-earth advisor and a seasoned corporate professional. His expertise spans multiple industries and audiences, so the challenge was to create an identity that felt human and relatable without losing credibility. The goal was to design a system that balanced approachability with authority—something that would resonate equally with individual professionals and large organizations
Bridging Personal Warmth with Corporate Expertise
The solution was to create a brand that feels both confident and approachable — a reflection of Greg himself. We simplified his many offerings into a clear, intuitive structure and paired it with a warm, modern identity system. Clean typography, balanced layout, and authentic language make complex topics feel accessible, while the overall design builds instant trust and credibility.
